I work with local businesses on a daily basis, optimizing their Google Business presence and overall web marketing strategy. Therefore, I have a sharp eye when it comes to identifying a listing that seems out of place. Recently, I ordered pizza from a local spot here in Philadelphia, and found that the menu listing for […]
There’s been a lot of recent updates going on in December 2017, with link spam corrections and bizarre celebrity errors. Today I discovered that Google is now displaying user reviews within a local map pack, if the review happens to have a certain keyword. I was randomly browsing some searches in the Philadelphia area, some […]
Update: I noticed today (Dec. 9th, 2017) that this has been fixed. I notified John Mueller of this and the Google team seems to have corrected the issue. Still a fairly hilarious blunder. I like to follow updates to the Google Knowledge Graph to see how the Big G decides to display entity information, interpret schema […]
Today I was exploring some keyword ideas related to Halloween costumes. In past years, this had been an interesting but competitive niche to go after if you were an affiliate marketer or provided marketing services to retailers. Halloween searches explode starting in September and into October, for obvious reasons. In the past, most people search […]
When using a “how-to” type query, Google showed me not just a YouTube video result, but a suggested clip from the video highlighting the exact time they want you to watch. This is incredibly cool and weird at the same time. Is it possible they know that most people that watch the particular video seem to watch […]
All of that Schema Might Pay Off… Google appears to be showing Rich Cards now for sites using markup for NewsArticle. I simply typed “dentist” into the search bar and was provided with the following examples, all with NewsArticle Markup (some which are even returning errors): I’ve yet to find a live example, but the […]
Trump’s online marketing team was on point during the presidential campaign. Regardless of how you voted, I’ll present a fun case in point. During the third presidential debate, Hillary Clinton instructed millions of people to Google “Donald Trump Iraq.” And boy did they. Now, as someone who does SEO day in and day out, this […]
So it comes time to Google gift ideas for your dad’s birthday. You open your browser and start firing away with keywords and questions on what to buy. As you make your way through the search results, you can’t help but notice that some of them seem to stand out in eye-popping fashion… With all […]
I often argue that SEO services are actually “web presence” services. The point of any good search campaign is too establish an authoritative presence that Google/Bing/Yahoo simply can’t ignore. Most businesses focus on one thing – their company website. In today’s web, that can be a critical mistake as there is a tremendous opportunity to […]
Back in the fall it was revealed that Google developed a new ranking tool/algorithm component called “Rank Brain” that would enhance the machine learning factor when it comes to determining where a website should rank. In February of 2016 it was announced that Amit Singhal would be stepping down as head of search at Google, […]
