The most important piece…
There is not much to say here.
When someone discovers your web site, they should immediately know who you are, what you offer, and what to do.
Your sales pitch should be crisp and clear.
The shopping cart should be 1-2-3.
Customers should immediately know who to call or contact.
Forms and functionality should WORK. No excuses.
Two words – mobile devices.
Show some character and encourage more visits.
These are the essentials to user experience. Even if a person stumbles across your web site, they are a potential lead in some way. Your web presence should be incredibly easy to navigate, it should be pleasant and digestible, and most important of all – it needs to WORK!